York Technical College

Hannah Pier-Herendeen — Wed, 28 May 2025 20:18:34 +0000

Brand Platform

Rock Hill, South Carolina

York Technical College is more than a place to earn a degree; it’s a gateway to forging careers and building relationships. Proudly serving the tri-county area of Lancaster, Chester, and York, this 2-year institution in York, South Carolina is known for their high job placement rate after graduation. York Tech stands as a beacon of opportunity, welcoming students of all ages and backgrounds to pursue their ambitions in an environment that feels like home.

Facing increased competition due to dwindling student numbers, York Tech needed a memorable brand to stand out. After more than a year of building a relationship with the College, our team provided the College with comprehensive brand services, including a brand platform, brand campaign, 60th anniversary campaign, and detailed brand guidelines. The result is a powerful identity that resonates with students, their families, and the broader community.

Focuses
Brand Strategy

York Tech’s diverse student body and inclusive atmosphere makes everyone feel welcome, addressing not just academic but holistic needs. A brand photoshoot, led by our team, captured the spirit of the college, coinciding with the launch of their new mascot and the College’s 60th anniversary. These initiatives fostered a sense of unity and pride, rallying students and the community around a shared identity and a vibrant university-like experience.

Technical colleges like York Tech are the heartbeat of community transformation, providing space for traditional and nontraditional students alike. Whether sharpening skills, learning a new career, or balancing school, work, and family, York Tech offers a supportive environment for all learners. Their strong ties with business leaders across the tri-county area brings skilled labor to industries like manufacturing into the community, enriching local economies and creating viable job opportunities.

The messaging for York Tech emphasizes its deep involvement in students’ careers, the surrounding communities, and partnerships with industry leaders. Through short, impactful statements, we highlight York Tech’s pivotal role and standards. An in-depth brand guide equips the College with tools to create materials, communications, and conversations that resonate deeply and reflect their core values. York Technical College is not just an educational institution; it’s a foundation for success and a home for all.

Brand Activation,

Brand Guidelines,

Photography

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Gardner-Webb University

Hannah Pier-Herendeen — Fri, 20 Aug 2021 13:57:00 +0000

Gardner-Webb University needed to replace its legacy content management system with a modern platform that made it easy to create content and optimize the user experience to increase inquiries, visits, and applications for undergraduate and graduate programs.

The Goal

Create an engaging, interactive website experience that will…

Boost enrollment
Increase inquiries and campus visits
Raise donation contributions via the website

The Challenge

Replace a legacy content management system with a modern, user-friendly platform.

The Opportunity

Build a compelling website that speaks to the Gardner-Webb faith-based education experience.

Going the Distance

GMB provided a 12-month engagement to lead the Gardner-Webb team from insights, strategy and UI concepts through development, content migration, and go-live.

Highlighting Bulldog Nation

The new WordPress website tells the Gardner-Webb story with a strong student-centered value proposition built on a foundation of faith, service, campus beauty, safety, and 20+ Division 1 Athletics programs–providing the compelling reasons for right-fit students to choose Gardner-Webb University.

VIEW THE SITE

Partnering in a Global Pandemic

Although much of the process occurred during Covid-19, we were able to support the Gardner-Webb team by building over 1,600 pages prior to the launch in August 2020. While the Gardner-Webb team was focused on starting the fall semester amidst a pandemic, we took the lead on getting the new website launched.

Igniting a +20% Increase in Applications

The new website generated a year-over-year lift of +20% in applications in the first 60 days and contributed to the most geographically diverse freshman class in school history.

+20% increase in applications
1,600 landing pages built

“GMB has the unique ability to strategically gather a vast amount of information and then magically distill it down to the essence of who we are as an institution.”
Harrison Johnson, President, Gardner-Webb University

Market Research,

Photography

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